Job Overview
We are seeking an experienced Integrated Marketing Manager II to lead and execute comprehensive marketing strategies that drive brand awareness, demand generation, and revenue growth. In this role, you will collaborate cross-functionally with product, sales, and creative teams to develop integrated campaigns that resonate with target audiences and deliver measurable results.
Key Responsibilities
- Develop and manage integrated marketing plans aligned with business objectives and market trends
- Oversee campaign execution across digital, social, email, events, and content channels
- Analyze campaign performance using KPIs and provide actionable insights for optimization
- Manage budgets, timelines, and agency/vendor relationships
- Coordinate with global teams to ensure consistent brand messaging and positioning
- Identify new marketing opportunities and recommend innovative approaches
Qualifications
- Bachelor's degree in Marketing, Business, or related field; MBA preferred
- 5+ years of experience in integrated marketing or related roles
- Proven track record of successful multichannel campaigns
- Strong analytical skills and experience with marketing analytics tools
- Excellent project management and communication abilities
- Fluent in English and Spanish; additional languages a plus
- Proficiency in CRM and marketing automation platforms (e.g., Salesforce, Marketo)