Lead the product strategy and execution for Instacart's advertising platform, Carrot Ads, driving revenue growth and enhancing advertiser experiences across Canada.

As the Senior Product Manager for Carrot Ads at Instacart, you will own the product strategy and roadmap for our advertising platform, which connects brands with millions of shoppers across Canada. You will work closely with engineering, design, data science, and sales teams to define and build features that improve advertiser ROI, shopper relevance, and overall platform monetization. Key responsibilities include:

• Define and prioritize product initiatives based on market research, data analysis, and business goals
• Collaborate with engineering to deliver scalable ad products (e.g., sponsored listings, display ads, measurement tools)
• Analyze advertiser and shopper behavior to identify opportunities for optimization
• Drive A/B testing and experimentation to validate product hypotheses
• Communicate product vision and roadmap to stakeholders, including executive leadership
• Mentor junior product managers and contribute to a culture of innovation This role is fully remote within Canada and offers the chance to shape the future of retail media at a leading technology company.

• 5+ years of product management experience, preferably in ad tech or marketplace platforms
• Proven track record of delivering data-driven product features and improvements
• Strong analytical skills with experience using SQL, Python, or similar tools
• Excellent cross-functional leadership and communication skills
• Deep understanding of advertising ecosystems, ad serving, and performance metrics
• Bachelor's degree in a related field; MBA or advanced degree is a plus

• Competitive salary and equity package
• Comprehensive health, dental, and vision insurance
• Remote-friendly work environment with flexible hours
• Professional development budget and learning opportunities
• Generous paid time off and parental leave
• Employee discount on Instacart orders